From communications to content, it’s important to write with empathy during difficult times—or maybe not say anything at all
We are all being touched by this pandemic. For some, it’s already causing intense suffering and sorrow, and this will be true for more and more of us. We are suffering illness and loss and we are losing our jobs and our businesses. We are self-isolating and making significant changes to our daily lives.
Your customers may be experiencing fear, uncertainty, sorrow and even anger. And yet they still need to be informed, reassured, entertained and distracted. They will still need products and services.
It’s a difficult environment in which to engage with customers and I’m writing this piece because I’ve seen both inspiring and disappointing attempts in the past weeks. I don’t claim to have all the answers, but I hope I can give you something to think about that will help you navigate through these difficult times.
Continue reading “Thoughts on thoughtful messaging during a crisis”Douglas Warren is a co-founder of Walmer Road Writing. He’s a corporate writer with expert knowledge of financial markets, economics, insurance and commercial real estate.